China-based OnePlus - which is a subsidiary of OPPO - is very well known to make smartphones that come with flagship hardware, but don't cost like one. The company also makes some pretty stellar accessories such as backpacks, headphones, and more. The company is stepping beyond the smartphone realm for the first time as it begins development on its first ever television: the OnePlus TV. The company on Monday announced that it had taken first steps to launch its first smart TV, called OnePlus TV. In the process, our team and community have learned a tremendous amount about software, hardware, design, product development, and delivering on the best possible user experience.
OnePlus has dedicated much of its time and resources towards developing 5G technology and Artificial Intelligence, both of which will undoubtedly feature prominently in the company's next line of flagship handsets. "We bring inherent advantages to the industry", he says, as quoted in a press release, "and with this new division, we're excited to explore the total connected user experience that can enhance everyday life".
It's unclear when OnePlus plans to introduce its new television, but we'll be sure to follow up with any rumors or reports surrounding the device when they surface. According to the statement, OnePlus will be positioning its TV as a premium model but this will still see it go up against all the big players in the world of TV, including LG, Panasonic, Samsung and Sony. Victor will be announced before December 17th, 2018.
Established players such as Samsung, LG and Sony have always been unchallenged in the smart TV business.
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There is no confirmation on whether the OnePlus TV will run Android or a different UI.
The smart TV market is a saturated one, so it will take something special for the OnePlus TV to stand out. Along with these AI services being integrated into the TV itself, the OnePlus TV will also have a camera.
This will become the official name of the OnePlus TV. He also revealed that the device is now in an early development stage, but if everything goes well, it should hit the market by the end of 2019.
Pete Lau also shared that it's not going to be an ordinary TV that just plays TV shows or movies.