The iPhone Xr looks to target those upgrading to a "Plus"-sized iPhone, but want Apple's latest technologies, except for an OLED display and dual-rear cameras, for example, at a lower price point than the iPhone Xs and iPhone Xs Max".
The company is also launching a lower-cost 6.1inch version, the iPhone XR.
Other analysts have slightly different prices-$699, $969 and $1,069-but all are banking on Apple to raise prices again and deliver more revenue in the year ahead.
The pair are the successor to the iPhone X which was released last November and retailed from £999.
Battery life is claimed to last up to an hour and half longer per day than the iPhone 8 Plus.
T3 will shortly be going hands on with the iPhone Xr, so make sure to check back in to T3.com soon for the complete picture.
We were hoping for a lot of new stuff... and it just didn't happen. Williams called the watch the "first ECG product offered over the counter directly to consumers" and noted that both new heart features had received Food and Drug Administration clearance. On that back is one 12-megapixel camera.
Here's what you need to know about the iPhone XR.
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The iPhone XS and iPhone XS Max are shipping in 64GB, 256GB or 512GB - the largest in-built storage ever shipped on an Apple-branded smartphone.
The iPhone XS and XS Max will be available to pre-order on Friday, September 14 and ship Friday, September 21 in the United States and other countries.
It's good you asked.
The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS. All three ship with iOS 12 pre-installed.
This bigger display will allow for richer, more customizable watch faces, which you can outfit with new complications including your favorite contacts and multiple time zones.
The strategy has been successful, helping Apple's stock to rise more than 30 percent this year and making it the first publicly traded US company to hit a market value of more than $1 trillion. A new dual-camera system with "Smart HDR" and the ability to dynamically change focus depth on photos.
Executives made no mention of a wireless charging mat, or content deals for Apple TV, as some industry analysts had expected.
Design The first thing you'll notice about the iPhone XR are the plethora of colour options it comes in.
CarPlay, the iPhone integration with certain auto infotainment systems, will support Google Maps and Waze.