Two friends wanted to see more Asian representation in McDonald's ads.
And judging by the response Jevh Maravilla and Christian Toledo are getting worldwide, a lot of people seem to be lovin' it. "There were no Asians", he told the BBC.
So Maravilla and Toledo came up with a plan.
"I noticed there was a blank wall at McDonald's, so I chose to make this fake poster of me and my friend", Maravilla tweeted, along with a photo of the two friends sitting by the poster.
The first step was making the poster. It was unclear whether McDonald's knew the poster's origins or if the eatery would allow it to remain. Then they ordered it online and waited for it to arrive.
A man who noticed that the walls of his local McDonald's did not have faces like his own ingeniously set up a poster of himself. Maravilla found a McDonald's uniform at a goodwill store and created a fake badge and title of "Regional Interior Coordinator".
They lay in wait for over an hour until the coast was clear.
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"It fit me perfectly", he said.
What they did not expect is how viral their prank would get in social media, as his post has now garnered nearly 230,400 retweets and 927,910 likes, as of this writing. Then we took a pic with our pic in the frame and put that in another frame! "We didn't want to vandalise the restaurant", Jevh told the BBC.
If you're going to pull a prank, you might as well do it right.
After the incident McDonald's applauded the duo for their creativity.
"When I was growing up, Asian people only appeared in movies as martial artists or amusing side characters". So, they hung up a photo of themselves in a Texas restaurant. The world responded: his tweet had more than 900,000 likes and was shared over 237,000 times.
"To this day, I can say that the poster has been up since", concludes Maravilla, "and I really hope they never take it down".
And apparently, McDonald's isn't the only one lovin it...because the poster is still up 50 days later! The BBC has approached the company for comment.