President Trump reveled in the backlash Nike is facing over making Colin Kaepernick the face of its "Just Do It" campaign, tweeting Wednesday that the sneaker giant is "getting absolutely killed with anger and boycotts".
Sean Hannity called out Nike following the announcement that Colin Kaepernick is the new face of the company's "Just Do It" campaign. "Even if it means sacrificing everything", the athletic gear company received criticism from many, such as Taya Kyle, widow of late Navy SEAL Chris Kyle, and President Donald Trump.
Kaepernick shared the ad to his Twitter page on Monday, which showed a black and white image of his face with the caption, "Believe in something".
The former 49ers quarterback is revealed as the narrator toward the end of the spot.
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Other celebrities have also expressed their support for Kaepernick, either by retweeting the ad or sharing the #ImWithKap, #JustDoIt and #TeamNike hashtags.
"People say your dreams are insane". Now Nike is also losing the trust of many fans - and the company is watching as potential customers rush to other companies. At a rally in Alabama a year ago, Trump said team owners should "get that son of a bitch off the field" if a player knelt in protest of injustice during the anthem. He is now suing the league's 32 owners, accusing them of conspiring to keep him out of the league because of his role in popularizing the protests.
Watch Hannity's mini-monologue above, plus Tomi Lahren asking Californians what they think about Nike's Kaepernick ad campaign.
The new ad is scheduled to air during the National Football League season opener on Thursday night as well as during the US Open tennis tournament and other major sporting events.