Swiss coach Vladimir Petkovic said Friday that politics and football should "never mix" after two players celebrated goals in a 2-1 victory over Serbia with political gestures.
"It's clear that emotions were displayed up and I think we all need to steer away from politics and focus on this sport as a attractive game that brings people together", Switzerland coach Vladimir Petkovic told reporters.
Switzerland's first goal was scored in the 52nd minute by Granit Xhaka, whose parents are Albanians from Serbia.
However not everyone was enjoying the political gesture, as Serbian fans booed in the stadium, other football fans shared their disgust at the gestures on Twitter.
Shaqiri's flag - he also wears a Swiss one on his left boot - has been perceived as provocation with Kosovo declaring independence from 10 years ago - which has refused to recognise. Relations between Serbia and Kosovo have remained fraught, as Serbia refuses to recognize its former province as an independent nation.
Head coach Vladimir Petkovic could name the same side that drew 1-1 with Brazil, with Haris Seferovic continuing as a lone forward. "Of course we want to win".
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The result puts the Swiss, who are guaranteed to advance with a win in their final game, level on points (four) with first-place Brazil in the group, while Serbia slump to third after winning their opening match against Costa Rica.
It is not a mistake current coach Mladen Krstajic intends to repeat and the Lazio man - who has reportedly attracted the interest of Real Madrid - was lively against Costa Rica.
Shaqiri makes no secret at his pride for his heritage at the World Cup.
There was also controversy in the 65th minute when Mitrovic appeared to be held down as he went for a cross but the referee waved play on and there was no video review. Lone striker Aleksandar Mitrovic fired a powerful header beyond the helpless Yann Sommer in the Switzerland net.
All eyes will be on Juventus, Manchester United and Real Madrid target Sergej Milinkovic-Savic again after his dazzling display but it could be Aleksandar Mitrovic's time to shine. Bosnia finished third in its qualifying group and didn't make it to Russian Federation. "I hail from Zenica", Krstajic said.