IHOP-err IHOB-is so serious about the rebrand and focusing on craft burgers they've already begun changing the signs at restaurants around the nation.
Burger King, well, Pancake King's epic move came just hours after IHOB announced the debut of the brand's new Ultimate Steak burgers.
"The big opportunity for the IHOb brand is to develop our lunch and dinner business".
So, naturally, the store is now adding and the handful of new burgers to the menu.
While restaurant goers on Twitter definitely had feelings.and a lot of jokes about IHOB's new name, the eatery assured fans pancakes would remain on the menu.
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Some dismayed fans just could not understand the need for it.
Williams said he has had several people call to ask whether the name would be changed, but overall the rollout has been, "so far so good".
Wendy's, always quick off the mark to throw some online shade at competitors, jumped out with a Twitter post declaring, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?" I got to ihop for all day breakfast items.
The company changed its Twitter handle as well as the signage at its flagship location in Hollywood.
Some people are saying that IHOB was ill-conceived. That's like going into a Pizza Hut and ordering a burger.
The official account's background image proudly proclaimed "Burgers" but didn't provide a tweet explaining the changes. (We all promptly fell in love.) In 1973, the company began using the acronym "IHOP", and for 50-ish years, the acronym and the restaurant lived in pancake harmony.