So far the pizza chain has helped four different municipalities all over the nation. If you're convinced you reside in an area with roads that only a pizza restaurant chain could reasonably fix, you can hit up the Paving for Pizza site to request their services in your town.
The company says it's sick and exhausted of its pizzas being thoroughly beaten around by America's poor roads during delivery, so has made a decision to do something about it.
Domino's is on a mission to save pizza one pothole at at time!
Domino's has launched a marketing campaign that makes the P to B thing look lame: The pizza maker is offering to fill potholes in your town "to save your good pizza from bad roads".
Domino's will then help pave over the roads in the cities that get the most votes.
Domino's contribution to fixing potholes in Milford, Delaware. A spokesperson called it "an extremely isolated incident, confined to a single store".
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Domino's Pizza is paving streets across America as part of its "Paving for Pizza" campaign. "We appreciated the extra Paving for Pizza funds to stretch our street fix budget as we addressed more potholes than usual", the city manager told Domino's.
The 40 potholes that were repaired stretched across 10 different roads.
The company is even showing customers what happens to pizzas during a delivery on rough roads, with the help of a camera set up inside a pizza box. It was unclear how much the company plans to spend in any one of the selected cities.
If you want to get your local roads fixed by Domino's, visit their Nominate Your Town page to enter your zip code.
KFC actually beat Domino's to this idea back in 2009, Fortune said.
Fortune noted that the American Society of Civil Engineers estimates that the USA would need to spend $4.5 trillion by 2025 to fix its ailing infrastructure.