Currently, customers have the option to download and subscribe to each streaming service individually through their respective apps.
As it stands, TV for Apple TV and iOS acts as a hub for on-demand content, aggregating films and shows from a host of services; saving users the hassle of having to bounce between applications to find what they're looking for.
This boosts the Apple TV app on various devices like iPads and iPhones, Bloomberg says this would also give the company another way for the tech giant to boost its service business.
Apple is planning to sell subscriptions to some video services direct via its TV app rather than have users subscribe via apps individually, according to a report by Bloomberg. When CEO Tim Cook introduced the TV app, he pointed out that it will be "the one place to access all of your television [for] a unified TV experience", according to Pocket-Lint. But that's just about it. Users still need to hop between different apps when they want to switch to another video or content. The networks balked. Instead of the live TV service, Apple launched the TV app in 2016, pulling together content from existing apps. Much of that content can't be viewed without a paid subscription to a third-party service.
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By selling subscriptions through the TV app, Apple will streamline content acquisitions for customers.
Reports say the new feature will begin next year.
Apple Inc.'s plan to reinvent cable TV is starting to look a lot like the strategy of its rival Amazon.com Inc.
Unsurprisingly Apple has declined to comment on the rumors, but like we said, many have been curious about how Apple plans on releasing its shows and so far this sounds like the most plausible way, but you should probably take it with a grain of salt for now.