Filmed in a large empty warehouse, the video for "This is America" begins with a shirtless and heavily bearded Gambino dancing in a seemingly upbeat and celebratory mood. Theories about what it all means have started stacking up. One of the lyrics is "Grandma told me: get your money, black man".
The versatile performer made a shocking and powerful statement about America's love for guns and the violence they can wreak by joyfully mowing down scores of people.
The performance, which echoed numerous elements in the disturbing and violent music video found a shirtless Glover highlighted by laser beams while children in school uniforms danced.
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He couldn't have picked a more poignant time to throw his hat into the discussion on gun violence in America.
The imagery also has sparked conversation about several other themes including police brutality, social media and what people are really paying attention to in the United States.
Watch the Hiro Murai directed visual above.
References to Black Lives Matter, the Charlottesville Unite The Right rally, the Charleston church shooting, as well as police shootings, and terrorism abound. It's worth noting that when Glover performed "This Is America" on Saturday Night Live - pretty much around the same time as the video dropped - Get Out star Daniel Kaluuya introduced him. There's no release date yet for the new album, but we can probably expect it sometime before the end of the year.