Users will get unlimited access to 750 tracks from 15 top playlists (including Discover Weekly). There are now 90 million users using the free tier of Spotify's mobile app, and they're hoping that these added improvements will continue to drive up subscription rates.
Finally, Spotify has built in a low-data mode that cuts data consumption by up to 75 percent.
Users can select exact tracks to listen to within these playlists, rather than being forced to rely on shuffle, and can skip as many times as they want. It will also impact the battery less.
"The free experience on Spotify is becoming a lot more like Spotify Premium", said Babar Zafar, vice president of product development, during Tuesday's Spotify presentation in NY. The company has 71 million paid subscribers while Apple Music now boasts 38 million members, which Eddy Cue, Apple's senior vice president of Internet software and services, announced last month at South by Southwest according to multiple reports.
As for exactly what's new in "personalized discovery", by far the most important change is the addition of on-demand playlists.
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Spotify also made changes to its user interface by reducing the number of buttons from five to four. Search is for discovery, Home handles for your playlists, Library features what you like and Premium will move users to Spotify's paid tier. Many streaming services let you listen for free, which has helped curb the need for ... Spotify is also making it possible for users to "like" songs they enjoy and "hide" songs they don't in order to improve its recommendations.
Previously, non-paying customers were unable to listen to specific songs on the mobile app - limited instead to shuffled playlists. Rolling out over the coming weeks to iOS and Android, the app now has cleaner visuals and easier methods of navigation.
"We know that it's the only way that we are going to be able to achieve our goal of getting billions of fans on the platform and getting the entire music industry to the size that we think it should be", Gustav Soderstrom, the Swedish company's chief research and development officer, told a news conference in NY. This is way sort of the subscription version of Spotify who recently floated in the USA.