At first glance, the partnership seems one-sided in favor of Amazon, but it appears to be a good deal for Best Buy, too. "These Fire Edition smart TVs by Insignia and Toshiba deliver lovely visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa". It can also be paired with any Echo device allowing you to easily use your voice to control your TV experience hands-free with Alexa.
The Amazon Fire TV has been around for a few years now and has seen some success.
The companies, which are two of the biggest electronics retailers in the USA, on Wednesday revealed a partnership to sell the next generation of TVs running Amazon's Fire TV operating system to customers in the U.S. and Canada. Worldwide variants of the TVs for other countries are yet to be announced.
In a prepared statement, Best Buy CEO Hubert Joly said that the partnership between the retailer and Amazon would "enrich the lives of" its customers.
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This also gives Amazon more leverage in terms of connecting your smart TV with your smart home, including video doorbells and lighting systems, among other technologies. Retail availability will extend to Canada "later this year". The highlight feature of the Smart TVs is, of course, the Alexa integration.
But this new tie-up between the companies illustrates Best Buy's pragmatic and so far successful approach to its rival, which consists of focusing its efforts on initiatives that bring people to physical stores, whether it be store-in-store for emerging brands and sectors like smart home products, providing expertise to customers on things like installations, and showcasing products by companies like Google. There will be almost a dozen Fire TV Edition smart TVs from Insignia and Toshiba offered by Best Buy, in both Full HD and 4K flavors.
What do you think of these Amazon TVs? Netflix is one of the key services Roku customers access through Roku set-top boxes and dongles and Roku-enabled smart TVs. If you're a big Amazon fan and have always subscribed to Amazon Prime and buy all your products from Amazon already, by all means, go for it.