"A great many people utilize Google Images to discover more data about a subject and to enable them to impart and communicate, for example, we see a huge number of scans for GIFs consistently", Cathy Edwards, Director of Engineering, Google Images, wrote in a post-Tuesday.
Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. If you often find yourself in need of a "1337" or otherwise "dank" GIF in you daily routine, then you probably already know Tenor.
GIF is set to be more commonplace in Google services such as image search results or Gboard chat now that it has acquired the GIF platform Tenor. However, details of the deal were not disclosed by either of the companies. Tenor is one of the most popular apps that give advertisers a way to sponsor short video clips that mobile users can grab to inject some humor into their messages or social media posts. Other apps using Tenor's API include Apple's iMessage, WhatsApp, Twitter and new owner Google through its Gboard app. The company notes that it passed 300 million users in 2017 and crossed about 12 billion search requests per month, earlier this year. Tenor quickly followed its iOS launch with similar applications for the Android and MacOS platforms, and its growth has been steady ever since.
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Tenor will continue to operate as a separate brand under Google, Edwards and Tenor CEO David McIntosh confirmed. Tenor competes with other GIF platforms such as Giphy and Gfycat.
To pull in revenue, Tenor has been partnering with companies such as Dunkin' Donuts and Warner Bros to launch GIF campaigns that can touts their brands and upcoming products.
Tenor previously raised over $30 million in venture funding.