Cynthia Nixon, a progressive activist and actress best known for playing Miranda on HBO's "Sex and the City", announced Monday that she would challenge New York Gov. Andrew Cuomo in a Democratic primary.
In her two-minute online video, images are shown of Nixon walking the streets of NY, hanging out with her children, the wind of an approaching subway blowing her hair, boarded up buildings and a almost desolate-looking downtown of some presumably upstate community.
In her inaugural campaign ad, Nixon focused on growing economic inequality, noting that NY is the most unequal state in the country. Half the kids in upstate cities live below the poverty line.
She's a hard-working activist who's more than her famous characters, supporters like Rosie O'Donnell said. "I just think we need to have more people of color and women and LGBT people not just represented - but leading". 'I love NY, I never wanted to live anywhere else'.
"But something has to change".
"We want our government to work again, on health care, ending mass incarceration, fixing our broken subway", Nixon added.
During an appearance on the Today show past year, she called out New York's current governor, Andrew Cuomo for inequities in school funding.
The Democratic primary is set to occur in September.
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Her campaign fundraising page stipulates that she "won't be accepting any corporate contributions" and that "instead our campaign will be powered by the people".
Nixon also attacks Cuomo for "a string of indictments for corruption, his failure to fix the New York City subway, and his support for a backroom deal which handed Republicans control of the state Senate, resulting in the failure of numerous pieces of progressive legislation", in her release announcing her candidacy.
In the video, Nixon said "our leaders are letting us down".
The governor, who is seeking his third term, has downplayed the competition and Nixon has never previously run for office.
"We look forward to building on that record as we continue to fight and deliver for NY families statewide", read the statement, which did not mention Nixon by name.
"I'm not nervous about whoever runs", he told reporters in Manhattan. Two strategists with ties to de Blasio have joined Nixon's campaign, and Nixon's wife recently left her job as an education adviser in the mayor's administration.
"New York is my home".
Her announcement video ends with her on the train as the announcer says "Next stop, Albany".