The Fitbit Versa is the fitness tracking brand's most recent attempt at a "smartwatch for all", with a modern design and affordable price tag, as well as a few new software tricks created to tempt users away from the Apple Watch.
Think of the Versa as a follow-up to the Fitbit Blaze.
It's less than six months since Fitbit first truly entered the smartwatch market with the Fitbit Ionic, but the company is already here with its second smart wearable for your wrist. And just because it's missing a few features found on the Ionic doesn't mean it's worth overlooking.
The Versa's shape is more squared off than the Ionic and, more importantly, smaller. The watch comes with a vibrant 1,000 nit display plus waterproofing up to 50m, so like the Ionic you'll be able to take this swimming.
Melanie Chase, Fitbit's vice president of marketing, said the Versa is a "great opportunity to bring more women into the smartwatch category", which is about 60 percent male. Becker explained that numerous parts of the design that interact with your skin are curved and made to appear and feel softer. Apart from that, however, Fitbit is offering all the major features on Versa.
Fitbit itself will also offer bands.
The Versa also has a variety of bands to choose from beyond the regular silicone option, including leather, steel links, metal mesh and woven. And that's a pivotal feature, because you need to wear it at night in order for your Fitbit to track your sleep.
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Fitbit isn't the only tech company eyeing a younger audience.
Versa shares numerous Ionic's features, including an app store, swim-tracking workouts, on-board music storage and 4-day battery life, so you can log sleep as well as steps. It feels like a mass appeal smartwatch adding NFC payments would help spur adoption, but apparently that's not how Fitbit sees it.
With a lower price than the Ionic and a much slimmer design, this may be a better smartwatch than Fitbit's first one for a lot of people.
The biggest addition to Fitbit's software is the introduction is "female health tracking", allowing you to track your menstrual cycle, and see how it connects to your overall health. You can preorder it now from the Fitbit website and it will ship sometime before mid-year. You can also use it to download the Pandora stations. Moreover, the device won't share any stats with Fitbit's wider community network. In the future, Fitbit hopes to use all this menstrual data to offer insights about how sleep and exercise impact your period and vice versa. You can log your cycle data and record your symptoms, and even see dynamic cycle predictions based on your history. There's also the LeapFrog LeapBand, which is aimed at younger kids to get them thinking about fitness early in life.
The Versa is powered by Fitbit OS 2.0, which provides a new and personalized dashboard for daily and weekly health and fitness stats, historical activity, heart rate, and exercise summaries, action-oriented motivational messages, tips and tricks, and daily guidance.
"The nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare", Fitbit adviser Dr. Katharine White says in the accompanying press release. While the Fitbit Versa does lack some of the features that were included in the Ionic such as Global Positioning System functionality, it's more fully features overall and is built with a slimmer profile that puts it much more inline with the luxury Apple device it intends to compete with. Last year, Facebook introduced Messenger Kids, a standalone app for kids ages six to 12.