The question is, do you really care? According to the company, Zenfone Max Plus (M1) is a compact smartphone as they have managed to put a 5.7-inch ZenFone Max fit into the body of a standard 5.2-inch phone.
It packs four cameras, two of them with a 120-degree wide-angle field-of-view, one on each side.
Everything else about the devices is much the same though, you'll have the same design and features on both, including Android 8 Oreo right out of the box, so you'll have all the latest features from Google's OS right away.
Impressively it will run Android Oreo with ZenUI on top and will be available in Deepsea Black, Sunlight Gold and Ruby Red.
The ZenFone Max M1 is Asus' entry-level phone but is still packing some decent specs in an attractive body. Both phones use a glass front and back with metal frame and rear-placed fingerprint sensor. It's also surprisingly lightweight and comes with a USB Type-C port on the bottom.
The new handset is powered by an octa-core MediaTek MT6750T processor which is paired with Mali T860 GPU and 3GB RAM.
Despite the fancy cameras, it doesn't look like the Zenfone 5 Lite has all the AI photo wizardry that Asus packed into its higher-end cousins above.
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Speaking of which, Asus is making major strides into the world of artificial intelligence with the ZenFone 5. Asus has also offered Face Unlock feature via its front camera. Judging by Asus' press materials, the cameras on this handset lack OIS and EIS technology, too.
I didn't get to accurately check if the panel does indeed meet Asus' quoted 500 nits max brightness, but with the screen set to 60%, it was cornea-scorchingly bright.
The phone looks to be a stunning phone, well designed and well crafted but it will be interesting to see just how well the notch plays with Android. Although, as with the ZenFone 4, the glass rear is a smudge magnet and ended up looking like a fingerprint collage after only a few minutes' use during my demo.
Let's address the elephant in the room before we get started - the design of Zenfone 5 and Zenfone 5Z.
The other specs and features are same as the original ZenFone 5Z smartphone. There's also a second camera working alongside that for when you want to take wide-angle shots.
The software wasn't final on the demo phone I saw, so I can't comment on how well the camera and its AI features work. The ASUS ZenFone 5Z will be available in Midnight Blue and Meteor Silver color variants, while its dimensions are still unknown. At the front, the device sports an 8 Megapixel of camera as a selfie shooter camera as front facing camera.
Asus isn't the only company experimenting with AI optimisations, however. "Today, the ZenFone 5 Series is the most intelligent ZenFone series ever", said ASUS CEO Jerry Shen, "Utilizing advanced AI algorithms and big-data analytics to provide users with a unique slate of intelligent camera, communication and convenience features". The pricing for the ZenFone was not released.