We'll be able to see if Google's device shipments are indeed on the increase, and by what percentage, this time in 2019, after the third generation of Pixel smartphones have launched.
According to IDC's research director Francisco Jeronimo, Google doubled shipments of Pixel smartphones in 2017 with 3.9 million units sold. Apple shipped almost 14 million units in the company's first year, but that was ten years ago when there were fewer smartphones on the market. Latest data from market tracker IDC reveals that the company shipped 3.9 million units of Pixel smartphones in 2017.
As hinted above, Google could have more success in attracting consumers by expanding the availability of the Pixel line. In comparison, between their release in April 2017 and August of the same year, the Samsung Galaxy S8 and S8 plus sold 20 million units-and those were just two of the many phones released by Samsung that year. That said, the company is quickly picking up ground with its Pixel lineup, with sales in the past year doubling.
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The Pixel phone series is a testament to that, the pinnacle of Google's ambitions to date.
Apple also has a retail empire, with 499 stores across 22 countries.
One thing not many people will realize is that Google's smartphone pricing is even more high-end than Apple's, though. The original Pixel phones launched in October 2016, which gave them less than three months of availability, so the 3.9 million figure includes both generations of Pixel handsets. A phone that pushes into the value pricing market would be a big help, too.