Snapchat is reportedly working on expanding its Stories feature outside of its own app with a new initiative called "Stories Everywhere".
Snapchat are set to make a big change to how you share stories in a bid to improve their stagnating user growth. With the new feature, Snapchat is trying to entice more users to share its collection of crowd sourced videos for everything. You can then save and send the story to friends. According to the company, "Each Snapchatter's own 2017 Story will include snaps that are automatically categorized and strung together to tell a fun, year-end narrative that's personal to you". The primary goal of the new feature is to boost the social media site's presence beyond the mobile app. One of Chopra's key responsibilities would be to figure out how Snapchat's user-generated content could be distributed on the web and elsewhere says Cheddar.
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The "Stories Everywhere" video product now in development-first reported by Cheddar on Wednesday-would be a way for the company to break out of its insular world and impact the larger digital media landscape.
Snap is also considering allowing other apps to access its feeds of user-generated content, which are now curated by a mix of algorithms and Snap employees. But this year has been very hard for Snap, as the company last month reported slowing user growth and revenue. These videos which are curated via algorithms and Snap employees cover everything from breaking news videos to sports games. To get continuous feedback on the performance and design, a wide variety of Android devices have been distributed to the engineering teams. The head of this project is responsible for finding out how a user-generated content on Snapchat can be distributed across the web.