They're promising delivery by Christmas Eve with no minimum purchase.
Deals and guidelines vary from company to company, and free shipping is only guaranteed for items that are now in stock and may exclude certain purchases. Box addresses. Some retailers may not allow over-sized or personalized items to be included in the offer, according to FreeShippingDay.com.
The site also added a discount coupon section this year to help shoppers with a "trusted resource for online savings, providing users with coupons and free shipping codes from top retail partners and niche e-retailers".
Many stores are offering special deals in addition to no-cost shipping.
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If you still have gifts to buy, today's the day.
Dell - Customers can get free shipping here when ordering today. But for Christmas delivery, orders must be placed by Sunday, December 17th.
Levi's: Use the code GIFTING30 for 30% off your order, plus free shipping with all purchases on Friday.
Tommy Hilfiger: Enter the code LATEBIRD and you'll get 40% off sitewide, plus free standard shipping on Friday.
A large group of retailers is observing "Free Shipping Day", a promotion to encourage more spending on one of the last days online shoppers can order items for delivery by Christmas Eve.