It cuts down on distracted driving by only offering a few options at a time, as opposed to an entire menu, Chamorro said.
General Motors, the biggest USA carmaker with total sales of 2.7 million vehicles so far this year, is equipping newer cars with commerce technology to let drivers order food, find gas stations or reserve hotel rooms by tapping a touchscreen on their dashboards.
General Motors rolled out a new feature that will put a Marketplace and the ability to order a cup of coffee while on the way to work on Tuesday, Dec. 5.
GM Director of Global Digital Experience & Connected Vehicles John McFarland explained why the carmaker chose to build an in-vehicle e-commerce platform and he said, "We believe in doing everything we can to make it available while making it safe while in motion". "Our goal is to utilize partnerships like this to build Marketplace into the most intuitive and comprehensive in-vehicle commerce platform", said Brian Hoglund, Director, Commercial Experience GCCX. The technology will be installed in about 1.9 million models manufactured in 2017, and 4 million models across Chevrolet, GMC, Buick, and Cadillac brands in the U.S.by the end of 2018. Drivers will not need to purchase a data plan to receive the update.
GM said Marketplace's physical interface was created to minimize manual interactions, "helping drivers keep their eyes on the road and their hands on the wheel".
GM will use smartphone-like over-the-air updates to add Marketplace to many 2017 models
Users can also shop for certain goods, such as Wi-Fi data, GM accessories, and oil changes, the release said.
Iyer told Bloomberg the app is designed "in accordance with voluntary driver-distraction guidelines agreed to by auto companies", but didn't specify those guidelines. Tapping the Dunkin' icon brings him to a "favorite and recent orders" screen, allowing him to select the terribly phrased "My morning coffee, hot coffee" option.
IHOP makes it easy for guests to enjoy hot, fresh all-day breakfast favorites like fluffy buttermilk pancakes on the go, thanks to safe and secure on-dash ordering and location service capabilities that help search and find the nearest restaurant for pickup. Customers will not be charged for using the service or the data transmitted to and from the vehicle while making transactions, he said.
TGI Fridays: The Dallas-based casual-dining chain lets customers reserve a table.
For companies that want to begin using the platform, GM is working with three tech partners to provide integrations: Xevo, Conversable, and Sionic Mobile.
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