After years of leaving it to hover in the mystery, Lamborghini has finally unveiled the first official images of the Urus, his brand new SUV. More importantly, with acceleration from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12.8 seconds and a top speed of 305 km/h, the Lamborghini Urus becomes the fastest SUV on the planet, besting the marks set by the more powerful (707 hp) but much heavier Jeep Grand Cherokee Trackhawk.
Regarding seats, the SUV's front seats will be available in two options.
Don't let those specs fool you though, this is still and SUV through and through, with a commanding road position, comfortable ride, higher ground clearance, and luxurious interior space.
The name Urus refers to a large bull which is an ancestor of domestic cattle, following Lamborghini's tradition of bovine-related names. Direct competition for the Lamborghini Urus does not exist at the moment in the market, and the closest power SUV from BMW would be the X6 M. The Urus elevates the SUV to a level not previously possible, the Super SUV.
"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV", Lamborghini CEO Stefano Domenicali said in a statement per Business Insider.
This vehicle naturally opens the door to new possibilities for Lamborghini as a brand as it targets a different type of customer.
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With the Tamburo driving dynamic control system, drivers can choose from up to six modes depending on the conditions - Strada, Sport, Corsa (Track), Neve (Snow), Terra (Off-road) and Sabbia (Sand).
"One Urus we played around with had a Vbox data logger in it, and using launch control I was able to pop off a 3.59-second 0-62 miles per hour run", he wrote, noting that Maurizio Reggiani, Lamborghini's director, managed a time of 3.43 seconds.
Oh, and then there's the styling, and this one is proving divisive.
"I can not say that we are late".
The Urus will be first available in the USA market in Spring 2018 at a base price of $200,000 (Php 1,01,30000).