Many who have no ties to blackness have felt the need to chant it from their favorite hip-hop songs- even Victoria Secret models.
The bit that provoked the public outrage was one verse of the song, "I don't wanna choose and I'm quick to cut a ni**er off", or rather the fact that the models uttered aloud the racial slur it contains.
After a drama filled fashion show, Victoria's Secret models likely thought they could breathe a sigh of relief until next year - well, not quite.
'If you're not black, don't say the N word.
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Cardi B retweeted a Twitter user's video of the models singing on her timeline.
People were upset with the group, especially - as writer Mikelle Street pointed out - none of the women featured in the video were black.
"This will give you just a little peek into the world of what it means to be black", he said. It proves the point author Ta-Nehisi Coates makes in his now-viral speech about white hip-hop fans and the n-word.
"Some people love me and a lot don't", she admitted, "So it's like.it's got to be good".