The bell ringing soldiers play a huge part in the success of the kettle drive. "It's throughout the year when we have people coming here everyday in need".
Lt. Joe Ludlow said the campaign allows the Salvation Army to reach out to families in need.
The theme of this year's campaign is "Love Your Neighbor".
"That's for individuals who are suffering from disasters, such as a fire, or they're coming in looking for clothing, we'll provide them with clothes".
"Out of concerns that people are moving towards a cashless society we've actually started a red kettle kick off event November 1st", explained Major Bob Lloyd with the Salvation Army. Reading Royals mascot Slapshot also got in on the fun.
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"I grew up in the Salvation Army and sometimes if it wasn't for them we wouldn't have had anything at all", he said.
"Last year we did $134,000". The bells will ring Monday through Saturday, from about 9 a.m.to 8 p.m. "But our mission doesn't stop at Christmas", said Maj.
She said even high school students can participate and get credit for the hours they volunteer.
Local businessman Bart Reagor said he remembers that his parents didn't have a lot of money, but he remembers his father putting money into the kettles when he was a small child. A friendly competition of bell ringing between Mayor Todd Barton and Commissioner John Frey will take place from 7 p.m.to 8 p.m. on November 25 during the Downtown Party Night festivities.