With the delay, Apple will miss the chance to hook consumers with the speaker during the crucial holiday season. It comes with built-in smart assistant like you find on Google Home and Amazon Echo. The company is delaying the commercial availability of the device until next year, it announced Friday morning. At $329, HomePod was poised to be one of the pricier smart speakers on the market, but it touts superior sound quality.
People use voice assistants more often on smart speakers than on phones, so even if owners of Amazon or Google speakers also have an iPhone, there's a good chance that they're talking to Alexa or Google Assistant as much or more than Siri.
The delay announced Friday means Apple's HomePod speaker won't be available in the U.S., United Kingdom and Australia until early next year.
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Tim Bajarin, an analyst with Creative Strategies, called Apple's decision is a "smart move", that buys the company time to get it right.
The spokesperson told The Verge the device will ship to the US, United Kingdom, and Australia in early 2018. The HomePod looks like an oversized toilet paper roll covered in mesh fabric. But unlike other companies, Apple is hesitant to open up its speaker to third-party developers. But voice control is created to work only with Apple Music, the company's $10 a month subscription service.
Apple has pushed back the release of its smart speaker, the Home Pod - now saying the device isn't expected until next year. Siri hasn't been able to keep up with other assistants like Alexa and Google Assistant.