The nearest show in line with the user account's zip code will generate, as well as a few more upcoming dates. MTV lost the "music" portion to reality shows some time ago, and YouTube is now the main source for watching an artist's music videos.
Starting today, YouTube is rolling out a new system that integrates upcoming USA tour dates right into music video landing pages via Ticketmaster's database. When that button is clicked, users will be redirected to Ticketmaster's website to start buying their tickets.
The feature will first roll out exclusively in the United States. This event information will be driven by Ticketmaster's database of concert listings. Starting today, official music videos posted on YouTube will show upcoming concert dates for that artist and each show will have a link to where you can purchase tickets. This is thanks to a collaboration between YouTube and Ticketmaster.
"YouTube's massive fan base paired with Ticketmaster's global roster of concerts and security of verified tickets means we can easily connect a fan's discovery of music on YouTube to their ability to purchase concert tickets". But Google has plans to expand so as to include all Ticketmaster artists globally. The latest industry trend seems to take the already-oligarchical landscape and consolidate the power even further, as Spotify did when inked a partnership with Ticketmaster that aimed seamlessly sell tickets for specific artists' concerts directly to the people listening them the most.
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Music videos consistently are among the most popular content on YouTube, which boasts more than 1.5 billion monthly visitors.
Yes, people do still watch music videos.
This integration isn't exclusive to YouTube, however - Ticketmaster also works closely with Spotify, the current king of music streaming.
Fans can now buy concert tickets right from their favorite artists' YouTube music videos.