Its jewelry selection has made it a top shopping destination, but starting Friday, November 10, there will be another reason to visit the retailer: an all-day, Tiffany Blue café. In addition to windows overlooking Fifth Avenue, there are Tiffany's displays set in the walls.
The iconic Tiffany Blue® is infused throughout the interior floor plan and most notably at the forefront of the café's design.
Breakfast at Tiffany's is based on the Truman Capote novella about a country girl who moves to NY and joins high society.
"The setting is as inviting as the food is inspiring, serving customers who have always dreamed of having Breakfast at Tiffany's", the company said in a press release, referencing the film. The menu is based on "American classics made with the highest quality, regionally sourced ingredients".
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As part of its strategy to attract millennials, the company introduced the more contemporary Tiffany HardWear collection in an agreement with pop star Lady Gaga earlier this year.
According to Vanity Fair, diners at the Blue Box Cafe can enjoy simple, signature NY dishes. To be more specific, it's Tiffany Blue, a color so synonymous with the jeweler that it's trademarked.