There's little reason to continue to mine the era between the Clone Wars and the Original Trilogy, which has now been covered so well by two animated series and a film, and the saga of the Skywalkers is no longer the center of the Star Wars universe. In a recent development, Disney CEO Bob Iger announced that "Our plan on the Disney side is to price this substantially below where Netflix is", relayed Iger on the company's Q4 earnings call.
Netflix should be anxious here, as another streaming service means they're not only going to lose all Disney-owned titles, they'll also be battling another platform for new content. On this outline, it might seem like Disney is developing a Netflix killer. "And so that gives us an opportunity as well".
Even as Iger played down talk of Disney's streaming platform aiming to be a "Netflix killer", calling the company "a good partner of ours", he made his goals for content quite clear.
A standalone streaming service for ESPN, which will be known as ESPN Plus (ESPN+), is expected to launch in the spring of 2018.
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"We've given a lot of thought to pricing", Iger said.
If the traditional cable bundle were where Iger thought Disney could derive the most value for its content, it wouldn't be breaking out its content into separate offerings, a la its forthcoming ESPN bundle next year. An example being, if a director or show producer has an idea, now Netflix is up against Disney, Hulu, Amazon and more for the rights to the show.
We'll update this with more information when it becomes available. Falling cable and satellite subscriptions are likely to blame.