It is said that increasing the character limit of Twitter's tweet risks disrupting its fast-moving, real-time nature of the social-site which encourages users to put their expansive thoughts in a single line.
Twitter said it ran a test on 280-character tweets in September that showed users spent less time editing their tweets and were less likely to abandon them.
Yesterday, Twitter rolled out new parameters for its more than 300 million users. SMS messages had a 160-character limit, and Twitter wanted users to be able to post messages via phone, with enough room for a username. In its tests, it notes that 9% of users under the 140-character limit tried to send out Tweets that were too long.
Here are some of the interesting findings Twitter discovered when testing the 280-character limit.
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Only 2% of tweets from test users were over 190 characters.
After seeing this data, Twitter concluded that raising the limit will ultimately make tweeting easier without substantially changing the timeline reading experience.
The 140-character limit is a relic of a previous technological era.
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